A Miele dealer store connected to ERP, stock and the manufacturer

The challenge

The client needed a store that matched Miele’s brand standards, showed accurate stock across several locations and manufacturer availability, and ran orders, invoices and loyalty discounts through Business Central — while also supporting in-store staff and a B2B professional channel.

What we built

• Rich product pages built from imported Miele data: features, FAQs, downloads and accessories
• Two-way Business Central integration for products, stock per location, orders, invoices and shipments
• Delivery estimates for out-of-stock items via Tradeplace
• Customer 360 profiles with around 15 automated lifecycle email flows
• Omnichannel assisted selling in store: barcode scanning and payment links
• Campaigns, combo deals, gift cards and loyalty-card promotions
• Miele Professional B2B shop with quote requests and digital commissioning reports with e-signature

The result

• Accurate stock and delivery dates shown to every customer
• Orders and invoices flow to the ERP without retyping
• One platform for online, in-store and B2B sales