A custom ecommerce platform for premium furniture and design

The challenge

Kuiba sells premium Italian and European furniture, lighting, flooring and appliances. Products come in hundreds of finishes and sizes, supplier catalogues change constantly, and every order has to land in Microsoft Business Central. Off-the-shelf platforms could not price configurable products correctly or keep thousands of supplier items up to date.

What we built

• Custom storefront built for speed and SEO
• Product configurator with price matrices, finishes, dimensions and accessories
• Automated supplier imports for brands such as Bonaldo, Calligaris, Nardi and Miele, with AI-assisted category mapping
• Instant faceted search with synonyms and an AI fallback
• Showroom visit booking, event invitations, quote requests and branded PDF project brochures
• Sales-agent tools, a designer partner programme and an in-house Ad Studio for social creatives
• Server-side GA4 and Meta Conversions API, plus Google Merchant, Meta, TikTok and Pinterest feeds
• Orders pushed automatically to Business Central through the client’s CRM layer

The result

• Thousands of products and combinations managed without manual data entry
• Configurable products priced correctly online
• A single platform for online sales, showrooms, agents and partners